Client
Alberta Blue Cross
Alberta Blue Cross
Project
The Individual Products team asked for a set of ABC-branded greeting cards they could personalize with handwritten messages for clients. The goal was to create something simple yet eye-catching—something that wouldn’t get lost in a pile of typical mail.
The Individual Products team asked for a set of ABC-branded greeting cards they could personalize with handwritten messages for clients. The goal was to create something simple yet eye-catching—something that wouldn’t get lost in a pile of typical mail.
I leaned into the playful tone by putting the focus on the puns, using a bold, typography-only design paired with striking blue foil for impact. To tie everything together, I customized the envelopes and stickers to match the blue brand, resulting in a cohesive and memorable package.
