Client
Alberta Blue Cross
Alberta Blue Cross
Project
Following Alberta Blue Cross’s recent brand refresh, I was tasked with redesigning the full suite of marketing materials for their Individual Products line. This included benefit brochures, sell sheets, posters, and event materials—covering all 6 B2C products.
Following Alberta Blue Cross’s recent brand refresh, I was tasked with redesigning the full suite of marketing materials for their Individual Products line. This included benefit brochures, sell sheets, posters, and event materials—covering all 6 B2C products.
The goal was to align everything with the new visual identity while keeping the information clear, approachable, and easy to navigate for a range of audiences. I focused on clean layouts, consistent typography, and strategic use of the updated brand colors to make the materials both informative and visually cohesive.
In addition to the print materials, I designed a new tradeshow booth for the Individual Products sales team, creating a cohesive brand experience.
This included a large branded backdrop, counter design, and four supporting product posters. The booth was designed to be modular and easy to set up, while still making a strong visual impact in busy event spaces.
